Product frameworks

Use it when you need a one-page blueprint to align your team on strategy, vision, and outcomes.

Use it when you need to lock in the story, validate demand, and align your team around features before writing a single line of code.

Use it when you need to uncover the real motivations driving customer behavior.

Use it when your roadmap's just a random feature list, use must when you need every initiative tied to a clear success metric.