Blog Post Driven Development
Use it when you need to lock in the story, validate demand, and align your team around features before writing a single line of code.
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What is it?
Blog Post Driven Development (BPDD) flips product planning on its head: you start by writing the perfect launch post before code ever hits production.
This framework helps you distill your vision into a clear narrative, test market fit, and prioritize features around the customer story. At its core, BPDD solves the foggy prioritization trap, when you don't know which features matter most, by forcing you to articulate benefits in a public-facing blog post format. You craft key elements: a compelling headline, subheader that nails the promise, clear bullet points for primary user benefits, social proof hooks, and a call-to-action. By sketching the entire announcement upfront, you create a shared north star across engineering, design, and marketing. That written blueprint becomes your living spec for MVP scope, launch messaging, and positioning.
Product teams use BPDD to validate feature demand with real users before dev, align cross-functional stakeholders, and ensure every line of code ties back to a story that sells.
Why it matters?
By forcing your team to articulate the why before the how, Blog Post Driven Development slashes wasted effort and aligns dev around real user value. You'll ship features that resonate, secure early buy-in, and drive higher launch traction, turning your roadmap into a growth engine.
How it works
Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.
1
Define your core message
write a headline and subheader that capture the main benefit you want to deliver. Keep it punchy and user-focused.
2
Outline target audience
describe who you're solving for, their pain points, and why they care. The more vivid, the better. This anchors your feature set.
3
List primary benefits
use bullet points to highlight the top 3–5 outcomes users will get. Think like a reader skimming for value.
4
Draft feature proof points
for each benefit, jot down features or metrics that support your claims. This shapes your MVP scope.
5
Add social proof and a call-to-action
plan quotes, stats, or beta testimonials. Finish with a clear next step, beta signup, early access, or feedback loop.
6
Share and iterate
circulate the draft blog post with stakeholders and prospective users. Collect feedback to refine narrative and scope.
7
Lock in your roadmap
use the final post as your spec, prioritize features and build in line with the story.
Frequently asked questions
Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.
You've turned your product vision into a pre-launch blog post. Now plug your draft into the CrackGrowth growth diagnostic to uncover hidden narrative gaps and run targeted experiments that turn readers into loyal users.