RACI (Responsibility Matrix)
Use it when you need crystal-clear roles and accountability to keep your project on track without endless meetings or finger-pointing.
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What is it?
RACI, short for Responsible, Accountable, Consulted, and Informed, is a responsibility assignment matrix that maps every key activity or decision in a project to its stakeholders.
At its core, RACI solves the age-old problem of blurred ownership and communication overload by defining who's Responsible for executing a task, who's Accountable for final approvals, whose input is Consulted before moving forward, and who must be kept Informed. You build the matrix by listing tasks vertically, roles horizontally, and marking each intersection with R, A, C, or I. This framework scales from simple product launches to complex software rollouts, helping teams avoid bottlenecks, redundant work, and miscommunication. It's ideal for cross-functional squads, remote collaborators, and fast-moving startups that can't afford delays. With RACI, you get an at-a-glance snapshot of every deliverable's ownership landscape, ensuring decisions move forward without confusion.
Whether you're running weekly sprints or multi-phase launches, RACI's structure brings accountability, clarity, and streamlined communication to your execution plan. By making roles explicit, RACI eliminates the need for constant status checks and cuts down meeting overhead, so your team can focus on delivering impact.
Why it matters?
By cutting through role ambiguity and communication bottlenecks, the RACI matrix accelerates decision-making, reduces project rework, and boosts cross-functional alignment, so your product teams can ship features faster and iterate with confidence.
How it works
Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.
1
Define your deliverables
List all tasks, decisions, and milestones crucial for your project's success.
2
Identify roles and stakeholders
Write down every team, partner, or individual involved, engineers, designers, legal, sales, etc.
3
Assign R, A, C, I for each task
Tag one Responsible owner, one Accountable approver, any Consulted experts, and all who need to stay Informed.
4
Validate your assignments
Run a quick review, flag gaps where no one's Accountable or too many Consulted voices slow decision-making.
5
Communicate and update
Share the matrix with your team, lock it into your project wiki, and revisit each sprint to adjust roles as your scope evolves.
Frequently asked questions
Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.
You've locked down who owns what. Now, plug your RACI chart into the CrackGrowth diagnostic to expose hidden handoff friction before it derails your next release.