Product Vision Board
Use it when you need to align every stakeholder around a clear product vision before diving into feature planning.
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What is it?
The Product Vision Board is a one-page template created by Roman Pichler to capture and communicate your product's core vision, target audience, user needs, and key features.
It tackles the perennial issue of ambiguous goals and misaligned teams by forcing you to answer four critical questions: What's our overarching vision? Who are we building for? Which user problems are we solving? What's in our initial product scope? By filling each section, Vision, Target Group, Needs, and Product, you build a living artifact that feeds directly into your product strategy, roadmap, and MVP definition.
Whether you sketch it on a whiteboard or use a digital tool, the Vision Board becomes your north star for feature prioritization, stakeholder buy‐in, and ongoing validation. It's the fastest way to turn scattered ideas into a focused strategy that drives adoption, retention, and measurable growth.
Why it matters?
A shared, crystal-clear vision slashes wasted dev cycles, accelerates decision-making, and keeps your roadmap laser-focused on user-driven outcomes. By uniting stakeholders around a single source of truth, you minimize scope creep, boost team morale, and drive retention with features that actually solve customer problems, fueling sustainable, measurable growth.
How it works
Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.
1
Set the Vision
Define your product's big-picture goal in one sentence, a bold mission that speaks to market opportunity and long-term impact.
2
Identify the Target Group
Pin down your primary user personas or customer segments. Keep it to one or two clear profiles to maintain focus.
3
Articulate User Needs
List the top 3–5 pain points or jobs-to-be-done for each persona. Make them outcome-oriented, not feature descriptions.
4
Outline the Product Scope
Sketch the core features or MVP components that directly address those user needs. Prioritize ruthlessly.
5
Align Business Objectives
Link each section back to revenue, adoption, or engagement metrics. This keeps your vision tied to growth KPIs.
6
Craft the Vision Statement
Combine the points above into a concise narrative that resonates with investors, execs, and dev teams.
7
Validate and Iterate
Share the board in a workshop, gather feedback, and update as you test assumptions with real users.
Frequently asked questions
Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.
You've nailed your vision with Pichler's board, now run it through the CrackGrowth diagnostic to uncover hidden assumptions and supercharge your roadmap with data-backed experiments.