Pragmatic Marketing
Use it when you need to align your product roadmap with real market needs and buyer insights.
Category
Originator
Time to implement
Difficulty
Popular in
What is it?
Pragmatic Marketing is a market-driven product strategy framework that guides teams from buyer research all the way to go-to-market execution.
It tackles the core problem of building solutions in a vacuum by embedding buyer personas, market prioritization, positioning, pricing, packaging, and launch planning into your process. At its heart are six modules, Market Problems, Personas, Prioritization, Positioning, Packages & Pricing, and Launch, each designed to answer critical questions like “Who's my customer?”, “What's their top pain?”, and “How do I message and monetize it?”.
By systematically validating every assumption against real market feedback, Pragmatic Marketing ensures you're not just shipping features, but delivering products people actually buy.
Why it matters?
When you ground every product decision in real buyer insights, you dramatically increase win rates, shorten sales cycles, and drive more efficient marketing spend. Pragmatic Marketing turns guesswork into a repeatable, data-backed process that scales revenue and reduces wasted development cycles.
How it works
Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.
1
Conduct Market Research
Interview prospects, survey existing customers, and analyze buying patterns to unearth top market problems. Real quotes > hypotheses.
2
Define Buyer Personas
Build 2–4 personas that capture decision-makers' roles, goals, and pain points. Personas keep your team focused on real users, not imaginary ones.
3
Prioritize Market Opportunities
Score each problem by market size, urgency, and your ability to solve it. Use a simple matrix to zero in on the highest-ROI segments.
4
Craft Positioning Statements
Write a clear “For [persona], who [need], our product is [category] that [benefit]” statement. This becomes your north star for all messaging.
5
Develop Pricing & Packaging
Align features with willingness-to-pay by testing different bundles and price points. Start simple: fewer SKUs, clear ROI stories.
6
Plan Go-to-Market Strategy
Map the buyer journey, awareness, evaluation, purchase, and assign channels, content, and sales motions to each stage.
7
Execute Launch & Iterate
Roll out with a launch checklist, monitor key metrics (win rate, time-to-value), and feed insights back into your roadmap.
Frequently asked questions
Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.
You've built a market-validated roadmap. Now don't ship blind, run your positioning, pricing, and launch plan through the CrackGrowth diagnostic to expose hidden conversion blockers before you launch.