Event Storming

Use it when you need to map complex business processes with cross-functional teams quickly and uncover hidden domain insights.

Category

Execution & Development

Execution & Development

Originator

Alberto Brandolini

Alberto Brandolini

Time to implement

1 week

1 week

Difficulty

Intermediate

Intermediate

Popular in

Engineering

Engineering

UX design

UX design

What is it?

Event Storming is a high-velocity, collaborative workshop technique born from domain-driven design to help teams visualize and untangle complex business processes.

You gather developers, product people, and domain experts around a shared timeline of ‘events', not user stories, to chart every critical moment in your system. By sticking colored notes on a wall or virtual board, you reveal aggregates, commands, policies, and read models without writing a single line of code.

Event Storming solves misalignment between business and engineering by surfacing hidden dependencies, edge cases, and pain points in under a day. Its core components include Domain Events (what happened), Commands (what triggers it), Aggregates (the state holders), and Policies (rules that react to events).

Why it matters?

By visualizing your domain in a single, interactive session, Event Storming cuts weeks of miscommunication and rework. You fast-track alignment, reduce hidden technical debt, and pinpoint the most impactful features before you write code, driving higher delivery velocity and leaner cycles. That speed-to-insight directly fuels product-market fit and sustainable growth.

How it works

Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.

1

Assemble your cross-functional squad

Gather domain experts, engineers, product owners, and designers around a blank wall or digital board. Lay out a horizontal timeline to anchor all activities.

2

Identify Domain Events

Ask “What happened?” and use orange sticky notes to capture each event in chronological order. Encourage rapid, write-and-stick pace, speed drives insight.

3

Group into Aggregates

Cluster related events under aggregate boundaries (blue notes) to define the core entities or modules in your system. This surfaces your domain's building blocks.

4

Add Commands & Policies

Use yellow notes for commands (user or system actions) that trigger events, and purple notes for policies or rules that react. This clarifies cause and effect.

5

Spot Pain Points & Bottlenecks

Step back, look for gaps, overlaps, or complex flows. Highlight these with red notes to prioritize follow-up.

6

Iterate into Read Models & Solutions

Translate your map into read models, UIs, or APIs. Define next steps, proof-of-concepts, backlog items, or detailed design sprints.

Frequently asked questions

Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.

What's the difference between Event Storming and user story mapping?

User story mapping focuses on user journeys; Event Storming dives into domain events and system flows. The former centers on UX sequences, the latter on core business logic and technical boundaries.

What's the difference between Event Storming and user story mapping?

User story mapping focuses on user journeys; Event Storming dives into domain events and system flows. The former centers on UX sequences, the latter on core business logic and technical boundaries.

Who should attend an Event Storming workshop?

Bring everyone who holds knowledge or impact: domain experts, devs, product managers, UX designers, ops, even marketing. Diverse perspectives surface hidden edge cases and real system rules.

Who should attend an Event Storming workshop?

Bring everyone who holds knowledge or impact: domain experts, devs, product managers, UX designers, ops, even marketing. Diverse perspectives surface hidden edge cases and real system rules.

How long does an Event Storming session typically take?

A full Big Picture Event Storming runs 4–6 hours, but you can break it into shorter 1–2 hour modules over a week, just keep momentum high and feedback loops tight.

How long does an Event Storming session typically take?

A full Big Picture Event Storming runs 4–6 hours, but you can break it into shorter 1–2 hour modules over a week, just keep momentum high and feedback loops tight.

Can I run Event Storming remotely?

Absolutely. Use virtual collaboration tools like Miro or Mural and pre-populate your board structure. It takes more facilitation rigor, but you can still achieve the same cross-team breakthroughs.

Can I run Event Storming remotely?

Absolutely. Use virtual collaboration tools like Miro or Mural and pre-populate your board structure. It takes more facilitation rigor, but you can still achieve the same cross-team breakthroughs.

What materials and prep are needed?

You need a blank wall or virtual board, colored sticky notes (events, commands, policies), markers, and a facilitator to guide the timeline. Frame your scope in advance and invite key SMEs.

What materials and prep are needed?

You need a blank wall or virtual board, colored sticky notes (events, commands, policies), markers, and a facilitator to guide the timeline. Frame your scope in advance and invite key SMEs.

You've nailed down your domain events and uncovered hidden bottlenecks. Now run your findings through the CrackGrowth diagnostic to prioritize the highest-leverage backlog items before your next sprint.