BRIDGeS

Use it when you're drowning in feature ideas and need an objective, multi-dimensional way to rank them.

What is it?

BRIDGeS is an acronym-based framework that helps you objectively score and rank your projects, features, or strategic initiatives.

It tackles the classic problem you face, more ideas than resources, by breaking down each option across seven dimensions: Business Value (quantify revenue or cost savings), Reach (how many users are affected), Impact (depth of change per user), Dependencies (external teams, tooling, or integrations), Goals alignment (match to OKRs), Effort (time, cost, complexity), and Strategic Fit (long-term vision and competitive advantage). Each dimension gets a weight based on your company's priorities and a score per initiative. Multiply scores by weights, sum them, and you'll have a ranked list that balances short-term wins with sustainable growth.

By turning subjective judgments into a repeatable scoring system, BRIDGeS lets you cut through debate, rally stakeholders, and focus on what actually moves the needle. It's flexible enough for roadmaps, feature launches, or investment decisions. Use it to build a roadmap that's defensible in board meetings and laser-focused on results.

Why it matters?

In a growth-first environment, your biggest bottleneck isn't ideas, it's focus. BRIDGeS turns subjective debates into quantifiable scores so your team prioritizes what unlocks revenue, retention, or market dominance. By aligning every initiative with measurable criteria and strategic goals, you reduce wasted engineering cycles, accelerate time-to-market, and deliver consistent, high-impact features that actually move your growth metrics.

How it works

Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.

Identify your options

Gather every feature, user story, or project you need to prioritize into a single list to avoid hidden ideas slipping through the cracks.

Define & weight criteria

For each BRIDGeS dimension, Business Value, Reach, Impact, Dependencies, Goals alignment, Effort, Strategic Fit, assign a weight based on your strategic priorities (e.g., 30% business value, 20% reach).

Score on 1–5 (or 1–10)

Rate each initiative against every criterion using explicit benchmarks to limit bias (e.g., >1M users = 5 for reach).

Adjust for Dependencies

Identify external teams, tools, or integrations required; downgrade scores on high-risk or blocking dependencies.

Align to Goals

Tie each initiative to specific OKRs or company objectives and boost scores for tight alignment.

Invert Effort

Estimate time, cost, and complexity, then invert the score so higher effort results in a lower value.

Calculate & rank

Multiply each score by its weight, sum up to a final score, then sort initiatives from highest to lowest to get your prioritized roadmap.

Frequently asked questions

Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.

How do I choose the right weights for each BRIDGeS criterion?

Pick weights based on your current business priorities, if revenue matters most, boost Business Value. Grab your OKRs, debate for 15 minutes, set weights, and move on.

How do I choose the right weights for each BRIDGeS criterion?

Pick weights based on your current business priorities, if revenue matters most, boost Business Value. Grab your OKRs, debate for 15 minutes, set weights, and move on.

Can I customize BRIDGeS for non-product decisions?

Absolutely. Swap or redefine criteria to match any project, marketing campaigns, hiring plans, or vendor selection, and apply the same scoring logic to stay objective.

Can I customize BRIDGeS for non-product decisions?

Absolutely. Swap or redefine criteria to match any project, marketing campaigns, hiring plans, or vendor selection, and apply the same scoring logic to stay objective.

What scoring scale should I use: 1–5 or 1–10?

Either works. 1–5 forces simplicity and faster scoring; 1–10 gives granularity. Pick the scale your team can apply consistently in under a day.

What scoring scale should I use: 1–5 or 1–10?

Either works. 1–5 forces simplicity and faster scoring; 1–10 gives granularity. Pick the scale your team can apply consistently in under a day.

How often should I rerun the BRIDGeS assessment?

After each major planning cycle or when OKRs shift, typically quarterly. Revisit weights and scores to reflect new goals or market changes.

How often should I rerun the BRIDGeS assessment?

After each major planning cycle or when OKRs shift, typically quarterly. Revisit weights and scores to reflect new goals or market changes.

How is BRIDGeS different from RICE or ICE?

RICE and ICE focus on reach, impact, confidence, and effort. BRIDGeS adds Business Value, Dependencies, Goals alignment, and Strategic Fit for a fuller decision-making picture.

How is BRIDGeS different from RICE or ICE?

RICE and ICE focus on reach, impact, confidence, and effort. BRIDGeS adds Business Value, Dependencies, Goals alignment, and Strategic Fit for a fuller decision-making picture.

You've ranked your roadmap with BRIDGeS. Now plug your top initiatives into the CrackGrowth diagnostic to uncover hidden UX friction and launch with confidence.

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