What is it?

The 666 Roadmap is a minimalist, high-focus product planning framework that forces you to pick six strategic themes, track six core metrics, and plan over a six-month horizon.

Instead of sprawling feature lists and endless backlogs, you boil your roadmap down to the six priorities that will actually move the needle. Each theme aligns with one or more of your vital metrics, whether it's engagement, acquisition, or retention, so every initiative has a direct line to business impact.

The magic of 666 isn't superstition, it's constraint. By limiting yourself to six themes and six KPIs, you eliminate noise, boost team alignment, and accelerate decision-making. Use it when you've got a half-year game plan to lock in, but want to avoid the typical roadmap bloat that kills velocity.

Why it matters?

By zeroing in on just six themes and metrics, the 666 Roadmap slashes wasted effort, tightens team focus, and delivers measurable wins faster. That clarity helps you hit your KPIs, be it higher retention, more sign-ups, or deeper engagement, without the drag of a bloated backlog.

How it works

Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.

Define Your Six Themes

Brainstorm your biggest bets, product areas, customer problems, or market opportunities, and narrow them down to six high-impact themes.

Select Six Metrics

Assign a core metric to each theme (MAPS: Monthly Active Users, retention rate, conversion, etc.) to measure success.

Set a Six-Month Window

Fix your planning horizon to six months to instill urgency and keep work scoped to what you can realistically ship.

Map Initiatives to Themes

For each theme, list 1–3 initiatives. Ensure each initiative ties back to its metric and has a clear owner.

Prioritize Ruthlessly

Score initiatives on impact vs. effort. Drop or defer anything outside your top six per theme.

Review and Iterate

At month three, audit your six themes and metrics. Kill or pivot underperformers to keep momentum high.

Frequently asked questions

Growth co-pilot turns your toughest product questions into clear, data-backed recommendations you can act on immediately.

What does the 666 in 666 Roadmap stand for?

It's simple: six strategic themes, six core metrics, over a six-month horizon. The constraint forces clarity and cuts roadmap fat.

What does the 666 in 666 Roadmap stand for?

It's simple: six strategic themes, six core metrics, over a six-month horizon. The constraint forces clarity and cuts roadmap fat.

How is 666 different from a quarterly roadmap?

Quarterly roadmaps often swell with features. 666 caps your focus to six big bets and ties each to a metric, so you only work on what moves the needle in six months.

How is 666 different from a quarterly roadmap?

Quarterly roadmaps often swell with features. 666 caps your focus to six big bets and ties each to a metric, so you only work on what moves the needle in six months.

Can I adapt the 666 Roadmap for shorter or longer periods?

Sure, scale the horizon (e.g., 333 for three themes in three months), but keep the 6x6 structure to maintain discipline and impact alignment.

Can I adapt the 666 Roadmap for shorter or longer periods?

Sure, scale the horizon (e.g., 333 for three themes in three months), but keep the 6x6 structure to maintain discipline and impact alignment.

How do you pick the right six themes?

Start with customer pains, market data, and business objectives. Brainstorm broadly, then score each theme by potential impact and feasibility until you have your top six.

How do you pick the right six themes?

Start with customer pains, market data, and business objectives. Brainstorm broadly, then score each theme by potential impact and feasibility until you have your top six.

How often should we revisit the 666 Roadmap?

Do a mid-point check at month three. Kill or pivot any initiative that isn't driving its metric, then recommit to your top priorities for the remaining three months.

How often should we revisit the 666 Roadmap?

Do a mid-point check at month three. Kill or pivot any initiative that isn't driving its metric, then recommit to your top priorities for the remaining three months.

You've locked in your six themes and metrics. Now push your roadmap through the CrackGrowth diagnostic to unearth hidden UX friction and design experiments that guarantee each initiative hits its mark.

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